Paveau
Launching Paveau through high-quality and in-depth Public Relations
Paveau is a Belgian design brand creating elegant, reusable glass bottles and glassware for serving tap water. Founded by Isabelle De Pauw, the brand combines colourful design, everyday functionality and a more conscious approach to hydration. King George has managed Paveau’s PR in Belgium and the Netherlands since its launch, building awareness around new collections, the brand story and the concept of elevated everyday rituals.
From launch to growth
Press Relations
Water represents life and also forms a central element in the home. At the dining table, you can take that literally because that’s where it takes its most prominent place in the form of a water bottle. Paveau, the Belgian interior and glassware label by Isabelle De Pauw, is renowned for its unique design bottle and sustainable philosophy. King George was tasked with launching the brand on the Belgian and Dutch markets. In doing so, the entire range and the latest innovations were successfully introduced to the press.
Paveau x Vincent Sheppard: A story of two Belgian brands
Content Marketing
For Paveau and Vincent Sheppard, we developed a content concept celebrating two Belgian design brands and the people behind them. For the campaign, Paveau founder Isabelle De Pauw shared her entrepreneurial journey in a setting featuring Vincent Sheppard furniture. We developed the concept and storyboard and managed the complete production, from filming and photography to editing and final delivery.