Modular
When modularity meets madness
A West-Flemish superstar in ingenious concepts and boundless imagination, who anticipated the same creatively rebellious spirit from her branding & communication partner. The outcome is a blend of modularity and madness that has been igniting sparks in PR, events, and trade shows for over a decade.
Modular Lighting Instruments: Salone del Mobile Milano
During Salone del Mobile in Milan, King George created a striking concept for Modular Lighting Instruments inside the historic Accademia di Brera. The concept played with the contrast between light and dark, old and new. Inside a 16th-century church, we created an unexpected beach bar with lava sand. King George managed the complete event production in Milan, welcoming over 10,000 visitors over five days.
A Search for Light
To celebrate 25 years of Modular Lighting Instruments, King George created A Search for Light, an immersive B2C journey for 350 international clients. Guests travelled through a castle estate, following an actor through a series of scenes inspired by iconic moments from Modular’s history. The journey ended with dinner, followed by a party inside the castle. King George developed the concept and handled its complete execution, including production, event management and catering.