Modular

From the very beginning, King George guided Modular L.I. through the labyrinth of (inter)national architecture and lifestyle magazines. This resulted in an endless series of publications in trade magazines worldwide. A boost in brand awareness and visibility thanks to King George’s extensive network in the design and interior design world. By appealing to the right players in the design world, Modular L.I.’s products appeared in leading blogs and publications and West Flanders’ rock ‘n’ roll became notorious and sought-after across the country’s borders. King George fed this fiery image with headline events from Roeselare to Frankfurt to Milan.

Because a travelling circus sometimes makes one dream just that little bit more of an unrestrained future, King George occasionally casts a trade fair or event concept in a mobile form. More places visited, more mouths dropped open, more doors to endless fantasy opened.