Coupe Colonel
The geniuses behind Paradocs Productions were in search of a new, original identity, and they found it in the skilled hands of King George. Rebranded as Coupe Colonel – named after the dessert of the same name, made with lemon sorbet and a splash of vodka – the rebranding had a clear red (or rather icy) thread that wonderfully colored the company as a whole.
Branding
Coupe Colonel’s new brand identity reflects the energetic essence of the audiovisual company, and the accompanying tagline packs a punch. Through elements like striking neon colors, King George made the new branding fresh and modern, infusing it with the bold zest of the production house, much like freshly squeezed lemon juice.
Website
With a new look comes a new website. From the sharp texts to the funky patterns and fresh neon colours, it perfectly reflects the company’s (new) identity, like a portfolio. It also added the necessary graphic dynamics that emphasise the playful nature of the branding and of Coupe Colonel.
Motion Design
Once the new brand identity and website were complete, it was time to introduce the result to the world. Using a short launch motion in the new brand style, distributed across almost all social media channels, everyone was primed for the new and improved Paradocs Productions. The launch campaign was further developed through a series of short introductory videos that presented the company as a whole.
Copywriting
The spicy identity of Coupe Colonel is also carried through in the brand new website copy. With a playful tone and references to the delightful dessert (without being too cliché), the copy is concise but especially powerful. As the tagline suggests, it packs a punch.
