Coca-Cola Honest T
Launching the Coca-Cola Company sub-brand with creative PR
For Honest Tea by Coca-Cola, King George created three creator markets in Antwerp, Ghent and Liège to launch the new drink. Local creatives, influencers and entrepreneurs were invited to sell their own creations, all in tune with the Honest Tea identity. At the same time, the new beverage was promoted as well. The launch combined influencer marketing, community building and a physical activity for extra effect.
100% natural and organic, that’s Coca-Cola too. For the launch of the sub-brand Honest T, the Coca-Cola Company was looking for a creative PR launch that would activate the right consumer target group. King George was in the mood for summer vibes and gave flavor to the new concept by organizing three Summermarkets in Ghent, Antwerp, and Liège. In each location, about ten local entrepreneurs were invited for a pop-up market. All the products sold had to embody the same brand values as Honest T itself: natural and organic. Thanks to a lot of buzz from influencers and the written press, Honest was positioned in the market in an original way.
